Video transcript

I think there is a lifestyle component, of course, in regard to the wear of teeth. For example, what I find with the toothpaste abuser the the main driver with that is the color of teeth. And, in our culture more and more how we look becomes important and the concept of if we brush our teeth, the whiter they get. The problem, of course, there is as people brush their teeth more the enamel becomes thinner. The dentin comes closer to the surface. The tooth becomes darker. The patient notices this and decides they're not doing it enough, so they do it more.